A Highly Media-biased Timeline of "Gosuloli"

 
 

 

The funny thing is I've heard of most of these places, brands, and bands already....


The 1980's

1983
Indies Label Nagom Records established by "Extasy" vocalist Kera
"Kinniku Shojotai" "Jinsei" (electronic groove)

1984
- Indies Label Trance Records established
Made representative by "YBO2" and the like. A sudden change from the Nagom Label bands, this was a more dark, heavy music style. Connected to the later Gothic fashion.
-HYSTERIC GRAMOUR established
A kitsch american casual type brand founded by designer Kitamura Nobuhiko
- Vivienne Westwood Comes to Japan
The first collection in Tokyo with Morie. Afterward, a symbol of Avant-gaurd fashion in Japan as well.

1985
- Start of the Hokoten Boom

Street lives on Omotesandou in Harajuku that replaced the Takenoko-zoku in popularity.

1986
- Buck-Tick indies debut

Still popular among gothic lolita unto the present, they debued with "To Search/Plastic Syndrome 2." Their sales on the indies chart reach legendary-like proportions.

1987
- The establishment of Mandarake
This brought second-hand manga and retro nicknacks, as well as cosplay and doujinshi, into popularity.

1988
- X Indies Debut
The sale of the now legendary "Vanishing Vision". After that, it can be said that cosplay became part of the culture of the X fans.
- Baby the Stars Shine Bright
The establishment of the highly famous brand. This accompanied the visual kei boom, and with this did the history really start.

1989
- The audition program "Ikaten" was first broadcast
"Frying Kids", "Blankey Jet City", "Tama", "Jitterin, Jin", "Begin" and the like.

The 1990's

1990
- The Opening of the Jane Marple shop
Jane Marple, who had been carrying out activity without a store, opened her first branch in Laforett 2, Harajuku.
- The band boom peaks.
From "Ikaten" and "Hokoten" there came "Unicorn", "The Blue Hearts", "Princess Princess" and the like.
- The Shibuya-kei boom.
.After the band boom, "Flipper's Guitar", "Pichika-to Five", "Original Love", so called "Shibuya-style" oshare bands became popular. Bandgirls turned to "Ori-bu Shoujo". Border, Aniasu b are keywords.

1991
- Juilianna Tokyo Opens
At around the end of the bubble years the disco club, Julianna Tokyo opened. Created a lot of images in society's eyes. Perhaps at that time the visual kei fan's "kurofuku" and the disco "kurofuku" both came from the trancegirls.

1992
- Nothing listed

1993
- Judy and Mary debut with their CD "Power of Love"
The vocalist Yuki starts a lolita punk boom with her fashion. The English duo "Shampoo" also leave their mark. Hysteric Gramour and Milk are popular Harajuku brands.

1994
- Laforet Harajuku becomes extremely popular
2000-3000 people line up to wait the night before the bargan sale at the beginning of the year. This suggests high popularity among the costly Harajuku brands. Particularly Jane Marple and Batsu are flooded with customers.

1995
- Vivienne Westwood Shop opens in Hibiya
The brand designer Vivienne Westwood has her grand opening. There is a floor show and a talk show.
- The debut of the last Nagom Girl, Shinohara Tomoe~
Her eccentric fashion sense and wriggly way of moving, along with her characteristic way of talking, gain popularity. Shinohara fangirls, Shinora, appear in Harajuku. Her producer says she is "the ten years later commoditization of the Nagom girl." Super lovers and betty's blues boom.

1996
- Malice Mizer Debuts
Malice Mizer, a conceptually based band, releases their first single, "Uruwashiki Kamen no Shoutaijou," and carry out their activity under their unique concept of a middle century world of aesthetic beauty.
- There is a visual boom on the late night show "Breakout."
Starting with Malice, there's Shazna, La'cryma Christi, Fanatic Crisis, Sophia, etc. Around this time, gosuloli is born.
- Metamorphose brand established.
The classical, romantic brand is established by the designer, Kattou Junko.

1997
- Urahara-kei "Individuality" Highbrands gain popularity
20471120, MILK, MILK BOY, Vivienne Westwood, Christopher Nemeth, Taqueya Angel, highly individualistic street brands gain popularity.

1998
- Remake of the movie "Lolita"
The word "lolita fashion" came from the original 1961 Stanley Kubrick version.

1999
- Nothing listed

The 2000's

2000
- Realease of the movie "Battle Royal"
In responce to the extreme content of the kids killing their classmates, the movie was labelled R15 and became a recognized societal problem. The clothing used in the movie were Batsu brand. The store services this, and fans start going to the movie in cosplay.
- The first H.Naoto collection
H.Naoto is born. As a result of the high design, the brand is warmly received by musicians inside and outside of the country.
- Takemoto Novala debuts with his short novel "Mishin"
Nobara, who became a charisma among maidens for his work as an essayist, releases his first short novel.
- The movie "Sleepy Hollow" is released
Directed by Tim Burton, he portrays a gothic western fairytale world through beautiful images and costumes.

2001
- The first "2001 Tokyo Goth and Darkwave 01"
The commemoration of the first largest gothic event in the Kantou region. Afterwards, they continue until the seventh, and last event, at Shibuya DeSeO.
- The release of "Harry Potter and the Sorceror's Stone"
The book, a best seller world wide, creates a Harry Potter sensation. There are large gatherings of girls and boys cosplaying as the characters at private showings.

2002
- The disbandment of Malice Mizer
Malice, who had managed to struggle through the natural death of their drummer, Kami, and their lead singer, Gackt, leaving, suddenly put an end to their activities as a band. There is a rash of visual band break-ups throughout the beginning of the 2000's.

2003
- Nothing listed

2004
- Concept Bands increasingly popular
Band in the genre of "Kishidan" and "Psycho le Cemu," conceptual bands, become popular. An influx of cosplayer assemblies.
- Solo artists flourish
While visual bands continue to break up, solo artists gain in popularity. Performers like "Daigo Stardust" and "Miyavi" herald the second coming of soft visual.
- Ootsuki Kenji's "Rocking Horse Ballerina"
A somewhat silly, adorable adolescent novel about a punk and a lolita girl who take a trip together.
- The public showing of "Kamikaze Girls," based on Takemoto Nobara's novel
The clothing of the main character (Fukada Kyouko), who wears Baby brand lolita clothing, attracts a lot of attention from the mass media. Gothic lolita stops being associated with visual kei fans and gains rank as a fashion style.
- The movie "Peep 'TV Show'" gets great reviews
A movie which used a gothic lolita character is introduced to international movie festivals, receives high acclaim, and the term gosuloli is introduced into magazines like the New Yorker. And because of this, the term "Gothloli" is replaced by it's original Japanese pronounciation, "Gosuloli" and becomes known throughout the world.

 

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~Translation by Faith, Mar 2006. No reproduction of any materials on this site~